#CIUDATUDON

Increase awareness and reach of Boehringer Ingelheim’s unbranded Type 2 Diabetes initiative, Cuida Tu Don.

Lack of health education, cultural differences and language barriers that lead Hispanics to poor management of disease.

Create and execute a social media campaign to engage consumers with Cuida Tu Don’s key messaging pillars of exercise, nutrition, and treatment. Organic content was paired with a social media ad buy to amplify the content’s reach and ultimately, drive lead generation efforts on CuidaTuDon.com.

RESULTS

● 5MM+ impressions on Facebook during the first month of the paid social campaign

● More than 60,000 social actions taken: shares, comments, likes

● Generated more than 10,000 website clicks

https://www.boehringer-ingelheim.us/press-release/boehringer-ingelheim-launches-groundbreaking-initiative-cuida-tu-don-entertainer-don